Goals: Collaborate with creative and onsite team to develop branding tailored to the DMV.Generate heightened brand awareness using strategic programming to drive buzz and create engagement. Identify target audience and drive content to specific audience through marketing campaigns and programming.

BASIC SOCIAL MEDIA: $800|MO.

Manage Facebook and Instagram Accounts.

• 3-5 Weekly Posts.
• Stories where content is available and appropriate.
• Engage with followers and respond to inquiries. 

BUSINESS ESSENTIALS + SOCIAL MEDIA: $1,500|MO.

Manage Facebook and Instagram Accounts + Google Business, Yelp, and CRMs.

• Respond to reviews and inquiries in a timely manner.
• 3-5 Posts per week on Google Business page.
• Stories where content is available and appropriate using Yelp.
• Marketing tools (Yelp+ Marketing Cost will be billed separately by Yelp).
• Align account content to brand and the information the brand wants to release.

BUSINESS ESSENTIALS + CONTENT CREATION: $2,000|MO.

Manage Facebook and Instagram Accounts + Google Business, Yelp, and CRMs + Asset Creation.

• Respond to reviews and inquiries in a timely manner.
• 3-5 Posts per week on Google Business page.
• Stories where content is available and appropriate using Yelp.
• Online Flyers, Physical Flyers, Menus, Posters, Table Tents, Etc.
• One curated photoshoot per month that position the food, drink, products, and overall environment and atmosphere.

BUSINESS ESSENTIALS + CONTENT + ADS: $2,500|MO.

Manage Facebook and Instagram Accounts + Google Business, Yelp, and CRMs + Asset Creation + Curated Advertising Campaigns.

• Respond to reviews and inquiries in a timely manner.
• 3-5 Posts per week on Google Business page.
• Stories where content is available and appropriate using Yelp.
• Online Flyers, Physical Flyers, Menus, Posters, Table Tents, Etc.
• One curated photoshoot per month that position the food, drink, products, and overall environment and atmosphere.
• Curated Advertising Campaigns: Google, Yelp, Facebook, Instagram (Resy/OpenTable/Tock).
• Develop, Launch, and Manage online advertisement campaigns to increase brand awareness, and generate sustainable, measurable growth (Advertising billed separately by platform).
• Provide live status reports highlighting key metrics and successes while also determining the campaigns with the highest ROIs.